8 February 2024 | General

Trans Am Series Welcomes Trico as New Title Partner

Trico, one of the world’s leading manufacturers of windscreen wiper products, has joined the Trans Am Series as title partner for the 2024 season. The seven-round national competition will be officially known as the Trico Trans Am Series.

Founded in the USA as the Tri-Continental Corporation, for over a century Trico has been an integral brand in the development of the windscreen wiper.

Today, Trico designs and manufactures full wiper systems, wiper blades, arms, motors and linkages, including Original Equipment solutions for numerous automotive brands throughout the world.

Inspired by the ‘Trans American’ racing formula which originated in the USA during the 1960s, the Trico Trans Am Series has captured the imagination of Australian motorsport fans with its brand of cut-and-thrust racing action featuring purpose-built, V8-powered racecars in the body styles of iconic American muscle cars.

Trico’s partnership with the Trans Am Series is the brand’s first major entry into Australian motorsport, and was launched today at Melbourne’s Sandown Raceway – the scene for this weekend’s opening round of the Trico Trans Am Series.

The Trico brand will feature prominently across the Trans Am Series, including the front windscreen banners of every car competing in the series.

In addition, the Trico Pole Award will also see the fastest qualifier of each round win a cash prize of $1,000.

The Trico Trans Am Series promises to be a highly competitive contest in 2024, with a quality group of drivers set to challenge reigning series champion, James Moffat, for the title.

A quartet of drivers with Supercars Championship credentials – Tim Slade, James Golding, Todd Hazelwood and Jordan Boys – join the Trans Am ranks in 2024, with the return of rising stars Nash Morris, Tom Hayman, Edan Thornburrow and Elliott Cleary setting up an intriguing battle of youth and experience.

Among them are expected to be hard chargers Ben Grice and Elliot Barbour, both of whom came close to breaking through to the top step of the podium last season.

The first six rounds of the Trico Trans Am Series will be held as part of the Shannons SpeedSeries with live and free television coverage across the Seven Network, while the final round at the VAILO Adelaide 500 will be televised on Fox Sports and Kayo.

Adam Rickard
Asia-Pacific Sales Manager, Trico Products
“The 2024 Trico Trans Am Series is set to be the high-powered category’s best yet. Motorsport fans love the cars, the noise and the close racing action that this series always delivers. We are glad to bring our world leading Original Equipment and Aftermarket brand to Trans Am in Australia.

“The 2024 Trico Trans Am Series will provide the brand with an exciting and engaging marketing platform that aligns well with our trade and DIY customers across the country.”

Nestora Strintzos
General Manager – Commercial, Australian Racing Group
“It is always a good story when new brands choose to support motorsport, and we are proud that Trico has identified the Trans Am Series as the category in Australian motorsport that can best deliver on its objectives.

“We look forward to repaying Trico’s commitment by producing great Trans Am racing that motorsport fans want to see more of – trackside or live and free on the Seven Network – and providing accessibility to Trans Am that creates value for Trico’s brand activation and customer engagement initiatives.”